It has been my good fortune to ride a number of modern Ducati motorcycles. They’re all terrific.
Mention Ducati and images of bright red sport bikes and superbike racing are conjured. These premium Italian motorcycles are essentially the two-wheeled equivalents of exotic high-performance cars, so imagining them venturing into black fly country after the pavement ends is a little outlandish.
Ducati dealerships were the top ranked brand in the newly released 2016 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study, which marks the third consecutive year that Ducati finished at the top.
To officially open the celebrations for the 90th anniversary of Ducati, the Mayor of Bologna, Virginio Merola, opened the doors to the Sala Rossa, one of Bologna’s most beautiful representational halls at the Palazzo D’Accursio.
Famous for its combination of extreme speeds, treacherous terrain and 156 turns, competitors race up the 12.42 mile (19.99 km) long and 14,115 ft. (4,300 m) mountain peak against the clock with conditions that can change from sun at the start to snow at the finish.
The newest Ducati, the XDiavel, is the first feet-forward cruiser from the Italian super-bike maker, and it’s an attempt to win market share from the dominant U.S. producer, Harley Davidson Inc.