The Canadian Motorcycle Tourism Association (CMTA) is a community-first, Alberta-based social enterprise built to strengthen motorcycle tourism in Canada — and to make sure rural businesses, events, and the charitable causes behind them don’t get left behind.
We do the practical work that helps riders travel and helps communities benefit from that travel: promoting destinations, amplifying events, spotlighting rider-friendly businesses, and telling the stories that make people want to ride here in the first place.
What We Deliver — and Who It Serves
CMTA exists to serve the whole ecosystem around motorcycle travel: riders looking for real, ride-worthy places and experiences; small and rural businesses that rely on seasonal traffic; community groups and charities that need visibility but don’t have marketing budgets; and destinations that want respectful, values-aligned tourism growth.
Free community marketing that supports 900+ charitable causes
A major part of our mission is free community support. Through canadianmotorcycleevents.com, we provide free marketing that supports 900+ charitable causes every year by sharing events and community efforts far and wide. We also publish and share community stories across our social channels — because community doesn’t grow in silence, and good work deserves to be seen.
Our Reach Is Organic — and It’s Measurable
Our network reach isn’t theoretical. It’s trackable, and it’s earned. Across our aggregated channels, we average about 60,000 organic views every month — including 10,000 through Belt Drive Betty, 29,000 through Canadian Motorcycle Events, and the remainder through our CMTA channels and social pages. That’s organic traffic — not paid ads, not boosted posts. It’s real people seeing what we share, and that visibility directly supports community groups, events, and small businesses that don’t have big marketing budgets.
Member Support: Free Training for Businesses and Staff
CMTA members also get access to free training for their businesses and staff through growbizskills.ca. The goal is simple: help good operators get better at what they do — service, systems, marketing, and day-to-day execution — without needing a huge budget or a corporate team.
CMTA Travel Services: Travel Planning That Funds the Mission
CMTA Travel Services is the travel-planning arm that supports the bigger mission. It exists to help travellers book smarter, with real advocacy and support behind the scenes — and it helps fund the work CMTA does for the community.
Rooted in Real Places and Real Projects
CMTA isn’t just “online.” We’re rooted in real places and real projects — including work connected to military heritage, and community-focused initiatives tied to locations like Blueberry Mountain, Thorsby, Two Hills, and beyond.
Bottom Line
CMTA is here to keep Canadian motorcycle tourism visible, connected, and growing — one story, one business, one event, and one ride at a time.
