Read the full feature on the CMTA Travel Services blog
Jamaica isn’t just a beach destination — it’s a whole sensory experience. The smell of jerk spice drifting from a roadside grill. The sound of reggae rising from a beachside bar. Rolling Blue Mountains disappearing into the mist. Waterfalls you can actually climb. And yes, some of the most beautiful stretches of Caribbean beach you’ll find anywhere.
Water Adventures
Jamaica’s coastline is built for water lovers. Snorkelling and scuba diving reveal vibrant coral reefs teeming with marine life. Glass-bottom boat tours are perfect for families. The more adventurous can try parasailing, catamaran cruises, windsurfing, or paddleboarding. For something truly memorable, book a horseback ride along the beach that ends with you and your horse plunging into the sea together — one of those experiences that stays with you forever.
Waterfalls and Rivers
Jamaica’s interior is laced with rivers and waterfalls that beg to be explored. Dunn’s River Falls — where you can climb the terraced cascade from bottom to top — is a bucket-list experience. The Martha Brae and Rio Grande rivers offer romantic bamboo raft rides guided by skilled local raftsmen. And for adrenaline seekers, tubing the rapids of the White River or Rio Bueno delivers a completely different side of the island.
The Blue Mountains
Home to some of the world’s most sought-after coffee, the Blue Mountains offer hiking trails through misty peaks, hidden waterfalls, and panoramic views over Kingston. A sunrise hike to the summit is a rite of passage. The cool mountain air and lush green trails feel worlds away from the beach resorts below — and that contrast is exactly what makes Jamaica such a rich destination.
Take It Easy
Of course, Jamaica is also the ideal place to do absolutely nothing but lie in a hammock with a rum punch. World-class golf courses overlook the Caribbean Sea. Jamaica gives you everything from full throttle to total stillness — and everything in between. That contrast is rare, and it’s exactly why people come back.
This decision was not made lightly. Cuba has long been a valued destination for Canadian guests, and we recognize the important role tourism plays in supporting local communities, tourism workers, and industry partners across the island. We remain hopeful for the destination’s recovery and future success and will continue to monitor developments closely alongside our partners and suppliers in Cuba.
We understand this news may be disappointing and appreciate the patience and understanding of our guests, travel advisors, and partners. We remain committed to supporting affected guests and will provide further updates should circumstances change.
— WestJet Vacations Inc. | TICO #50026548 | Consumer Protection BC #84473
What This Means If You Have a Cuba Booking
Travel advisors will be contacted directly for all impacted bookings. Guests will be offered the following options:
Rebooking to an alternative destination within the WestJet Vacations network; or
Cancellation with a full refund
For guests booked as part of a group, Group Sales Representatives will be in touch directly to review available options.
Need Help Figuring Out Your Next Steps?
Whether you want to rebook to another sun destination or get a full refund, navigating this on your own can be frustrating. I’m here to help — at no extra cost to you. If you’ve got a Cuba booking and you need guidance on your best options, reach out to me directly.
This decision was not made lightly. Cuba has long been a valued destination for Canadian guests, and we recognize the important role tourism plays in supporting local communities, tourism workers, and industry partners across the island. We remain hopeful for the destination’s recovery and future success and will continue to monitor developments closely alongside our partners and suppliers in Cuba.
What This Means If You Have a Cuba Booking
Travel advisors will be contacted directly for all impacted bookings. Guests will be offered the following options:
Rebooking to an alternative destination within the Sunwing network; or
Cancellation with a full refund
For guests booked as part of a group, Group Sales Representatives will be in touch directly to review available options.
Need Help Sorting Out Your Options?
I don’t have any clients personally affected by this suspension, but I know many of you will be. If you’ve got a Cuba booking and you’re not sure what to do next — or if you want help rebooking to a different destination — reach out to me directly. I’m here to help you navigate this and find the best alternative for your trip.
